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English Research Guide

Gender and Ethnicity in Advertising


Recognizing Scholarly Sources

ADText Online

ADText Online is a set of curriculum units created by the Advertising Educational Foundation, whose mission is to "enrich the understanding of advertising and its role in culture, society, history and the economy." Each unit links to an article from Advertising & Society Review, available via library database Project Muse.


Recommended eBook: Encyclopedia of Gender in Media

Coming Up with Search Terms

1.   Brainstorm keywords and synonymsExamples...

  • advertising
  • marketing
  • mass media

2.   Use AND to focus your search on a smaller result set. Examples... 

  •  advertising AND gender
  •  advertising AND women AND beauty
  •  advertising AND race

3.  Use OR to link synonyms and gain a larger result set. Examples... 

  • advertising AND [race OR ethnicity OR identity]
  • advertising AND [teenagers OR youth]

Recommended Databases

Recommended Books