Research Guides: Marketing Research Guide: Recommended Websites

Recommended Websites

American Marketing Association
The AMA's website supplies site registrants and AMA members with the information, products and services required to succeed in their careers. The site can be used to:
*Find new job opportunities and post company openings through the AMA Career Center.
*Develop new skills through an extensive series of Best Practices articles and Webcasts.
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*Tap into ROI enhancing tools through the Academic, Marketer/Reseacher and Collegiate resources.
*Track trends in the marketing profession through a variety of AMA member publications.
*Subscribe to a complimentary personalized newsletter and the AMA members-only Marketing Matters newsletter.
KnowThis.com
KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
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In November of 1997 a conversation between a university marketing professor and a university business librarian brought to light the lack of a centralized Internet resource dedicated to the field of marketing. This conversation was the starting point for building an online directory of marketing resources. Over time the site has grown from a web directory to a comprehensive site that includes regularly updated blog postings, tutorials, marketing stories, hundreds of links to key industry resources and much more.
Marketing Research Association (MRA)
Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.
Market Segmentation: a Guide to Sources of Information

Google Advanced Search

This video describes the features of Google Advanced Search, which can help you focus your search results on exactly what you need.