The AMA's website supplies site registrants and AMA members with the information, products and services required to succeed in their careers. The site can be used to:
*Find new job opportunities and post company openings through the AMA Career Center.
*Develop new skills through an extensive series of Best Practices articles and Webcasts.
*Tap into ROI enhancing tools through the Academic, Marketer/Reseacher and Collegiate resources.
*Track trends in the marketing profession through a variety of AMA member publications.
*Subscribe to a complimentary personalized newsletter and the AMA members-only Marketing Matters newsletter.
In November of 1997 a conversation between a university marketing professor and a university business librarian brought to light the lack of a centralized Internet resource dedicated to the field of marketing. This conversation was the starting point for building an online directory of marketing resources. Over time the site has grown from a web directory to a comprehensive site that includes regularly updated blog postings, tutorials, marketing stories, hundreds of links to key industry resources and much more.
Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.