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Marketing Research Guide

Finding Articles

Evidence found in newspaper, magazine and journal articles is more specific than background information and support your arguments. Scholarly (peer-reviewed) articles are often required for academic papers. These articles are found using subscription library databases.

The short list of databases on this page may be particularly useful for your assignment. A full list of our databases can be found here:

Recommended Databases for Marketing

Popular vs. Scholarly Sources

Do you know what a peer-reviewed journal article is? The videos below discuss the difference between "popular" non-scholarly periodicals (including newspapers and magazines) and scholarly, peer-reviewed journals.

Also, check out these links about popular vs. scholarly sources: